Business Image Projection

In the challenging world of merger and acquisitions, deregulation and consolidations; business image tends to shift almost overnight and is growing exponentially. Senior executives rank managing business image as the most critical and complex task they face.

The perception you hold as a business in the marketplace determines your competitiveness. Your business image is the defining notion of your success and reputation which makes business image projection a daunting task.

REFINING PROFESSIONAL IMAGE

Teresa offers a concept model and number of tools which allows projecting your business image in its true essence.

CORPORATE IMAGE REVIEW

Your corporate values and strategic intent should be echoed and reiterated throughout your corporate corridors. Since companies are mostly unaware of sub conscious message they communicate through their corporate image, Teresa’s approach inclines them to conduct a Corporate Image Review to refine the professional image.

To assess your business image you are required to ask questions like:

• How is my business perceived by various stakeholders?
• Did we fail to attract the personnel because of the image we portray?
• Is my organization known to contribute to good causes, charity and local community
• Did the image of my business ever devalued due to various actions by suppliers and subcontractors
• Has my business ever met a bad projection through negative press?

This approach allows you to find answers to projecting your business image in its true favorable light. You further come across

• A range of communication tools that operate to change the <strong>Perception of stakeholders.
• Getting help to create Brand Standards by following best practices.

EMPLOYEE REVIEW

The projected business image also considers the perception of company’s employees in the marketplace. Teresa’s research work prompts the message that Directors think employees could present a better corporate image. However, to make that happen, her approach requires asking:

• Do all employees know what business image projection really is?
• Are all employees presenting the corporate image?
• Has the image ever devalued due to employee appearance, dressing, attitude or oval personal presentation?
• Did the business face loss due to poor communication, inappropriate behavior or ineffective personal presentation of employees

Once you answer these questions, Teresa facilitates the process so that customized solutions are presented to address each area of concern.

This is required to clarify the company’s beliefs, values and expected standards aiming to bring awareness and clarity for all stakeholders.