Employee Image Audit

To maximize your corporate image potential, you should give a serious eye to conduct an employee image audit i.e. how the personality, values, capabilities and level of professionalism of company employees are impacting the stakeholders. Finding this out is highly important because day to day behavior, overall communications and appearance demonstrates how your business is doing in the marketplace. Conducting an employee image audit allows you to uncover the corporate image positioning gaps that you need to address.

The key programs help the employee groups to live and work at their full potential. A holistic, transformational and inspirational approach is used to facilitate the image change process.

APPEARANCE AUDIT

Your dress code speaks volumes about the image you project. Relaxed dressing may depict casual behaviour however, if the wardrobe skills are strategically applied, it helps to increase productivity, personal satisfaction and lead to professional success.

The audit will tap on:

• What dressing strategies employees currently use to support their personal and professional goals?
• Suiting to their budget and lifestyle, what wardrobe and image maintenance efforts they undertake?

BEHAVIOUR AUDIT

Since behaviour doesn’t occur in isolation and directly impacts personal and professional relationships, it is important to notice the subtle things before they lead to unfavourable bigger consequences.

The audit aims to uncover:

• The etiquette rules that govern employee mindset and workplace professionalism to create an impactful presence
• What practices are generally demonstrated during meetings i.e. seating strategies, gestures, body language and introductions
• What etiquettes are deployed in electronic communication i.e. when, why and how of sending and receiving message
• What expectations are considered in terms of gender and cultural differences

COMMUNICATION AUDIT

Often both the root cause and solution of many problems, communication issues when addressed increases individual confidence, strengthen rapport building skills and ultimately provide solution to communication conflicts.

This audit opts to find out:

• The various types of communications used by employees
• How the communication content is organized to achieve the desired outcome
• What strategies and relevant elements are used to redirect conversation from social to business focus?